continuingRecurring consumer and comedy series

Breaking Even

RV Mendoza keeps a running calculation to find out whether a Costco membership is saving money or quietly becoming the scam they suspected.

Developed and produced by Obvious Ventures with creator RV Mendoza.

Creator
RV Mendoza
Company
Obvious Ventures
Distribution
Instagram and everywhere RV Mendoza publishes
Status
Continuing
RV Mendoza stands in a kitchen beneath text asking whether Costco is saving them money or is a scam.

The premise

Why it keeps going

Every purchase gets a place in the ledger. Groceries, household spending, membership benefits, and gas all change the answer.

The running question gives consumer products a natural role inside a story about value. Four installments are published in RV Mendoza’s current Costco collection.

Published episodes

Watch the format work.

These episodes are the current selected examples on RV Mendoza’s creator site.

RV Mendoza wears a Costco scam T-shirt in the cover for Breaking Even episode two.

Episode 2

Is Costco a Scam?

The investigation continues with the costs and useful purchases that shape membership value over time.

RV Mendoza sits among Costco groceries in the cover for Breaking Even episode three.

Episode 3

The Grocery Restock

A restock becomes another entry in the ledger and turns ordinary groceries into a repeatable consumer story.

RV Mendoza holds receipts beneath text asking whether Costco is worth it.

Episode 4

Costco Gas

RV Mendoza tests a major membership benefit and adds those savings to the larger calculation.

Brand work in this format

The idea stays intact.

Each link opens RV Mendoza’s full case study with the brief, creative decisions, and verified results.

Crest

A paid Crest 3DWhitestrips campaign used RV Mendoza’s Costco fluency in a separate limited-time-offer story.

Read case study

Could your brief belong in Breaking Even?

Work with RV Mendoza

See RV Mendoza’s full Costco body of work